05 April 2012
tadea joined forces with Metro Radio and Hornby to stage a spectacular, head-to-head racing event which helped hundreds of shoppers get to grips with the subject of electric vehicles as part of an awareness project it delivered for Energy Saving Trust.
The Drive Electric, Race Scalextric event took place at the Gateshead Metro Centre in February, and gave half-term shoppers the chance to get up close and personal with electric vehicles both large and small.
The racing challenge saw those with a competitive spirit pitted against one another in a battle to get the fastest lap time on a Scalextric track set up especially for the day – with the winner taking home a £250 Metro Centre shopping voucher.
Members of the public were also given the chance to familiarise themselves with the life-sized Nissan Leaf and the Peugeot iOn, which were brought along to the Metro Centre for the event.
Ian Baker is a Transport Project Manager for the Energy Saving Trust. He was delighted with number of people who came along on the day and also with the degree of knowledge demonstrated by shoppers on the subject of electric vehicles.
“It was a great event and we really got to spread the word that electric vehicles are not only here, but they’re here to stay.
“We directly engaged with around 250 people on the day, and it was great to give people the opportunity to see electric vehicles close up and also to ask questions on the subject too.
“We were really pleased with the response of the people we talked to. Many were familiar with the technology, which means that all the work which is going into raising public awareness is paying off. Some members of the public we talked to were seriously considering buying an electric vehicle within the next few months. It was just fantastic.”